Say it without saying. It’s not that tough I bet you!

Talk about things people care and not yourself - that’s the key. 

If you are just talking about what you can offer. I’ve got some bad news: no one cares about your product and services.

Even the most loved brands like Apple / Nike — don’t prattle on about their products constantly. 

In fact, part of the reason they’re loved is, they don’t. In this ever streaming world, we can’t buy people’s attention; we to need earn it. 

And one of the ways to obtain it is to talk about things people care about. 

1. Make them LAUGH
2. SOLVE a problem (either realised or not)
3. Add VALUE to their daily life 
4. SAVE their money, time or life
5. Make it SIMPLE & EASY
6. Last but not the least tell a STORY

Perfect example is — For decades, Dove spoke about little else but their product. But then they started talking women’s perception of themselves the “Real Beauty” campaign.

One campaign that had a profound impact on their brand and culture.

How are you crafting your brand without talking about the product or service?

Never to forget: People love to buy, but not to be sold. 

Written by Khushboo Nangalia