Instagram recently introduced the ability to add GIFs stickers to Stories - this would surely enhance any photo or video!

How about business & brands, should they use Insta stories often to increase their brand's awareness - YES they should;

And if you are wondering why the answer is simple

- More Visibility in the app
- Higher Attention Grasp as it consumed one story at a time
- More Content delivered to your audience

Few tips to pick while generating content for stories -

1. With stories, you can create urgency by sharing offers which can be redeemed only in next 24hours
2. Showcase instant unscripted and a spontaneous video of your product
3. Get an Influencers to take over your story
4. Use Location stickers & hashtag to appear in search results
5. Repost photos you receive from your followers
6. Create a story towards a Call to Action

Finally, don't forget Stories is all about showing the real & true side of the brand - take this as an opportunity to build a connection with your audience by introducing the people behind the product or showing behind the scene videos; it's can help get the maximum engagement.

These are tips I learned working with my client and would love to share with you all hoping it can help in any manner!